Our Story
Making Technology a Buyer's Market
Technology is critical for innovation and growth, but the rapid rate of adoption and lack of transparency around pricing and functionality make it nearly impossible for finance and procurement teams to manage that spend effectively. Organizations waste valuable time due to inefficient processes and prolonged negotiations.
We envision a world where buyers have access to the same information and tools as sellers, creating a balanced ecosystem where product quality dictates success.
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Year Founded
Active Customers
Spend Under Management
Hours Saved
500+ Finance and Procurement Teams
Our customers
Join hundreds of companies leveraging Tropic’s Intelligent Spend Management platform to drive savings and reduce time spent on administrative procurement tasks.


Cameron Davis
Director of Procurement

Cameron Davis
Director of Procurement


J.B. Snodgrass, CPA
VP, Financial and Sales Operations, Procurement

J.B. Snodgrass, CPA
VP, Financial and Sales Operations, Procurement

Ryan Roccon
VP of Finance

Ryan Roccon
VP of Finance


Silver Wade
Senior Manager, Procurement

Silver Wade
Senior Manager, Procurement

Dillion Jacobson

Dillion Jacobson

Xavier Del Rosario
VP of Finance & BizOps

Xavier Del Rosario
VP of Finance & BizOps


Tanner J.
Senior accountant

Tanner J.
Senior accountant


Tyler Toft
Senior Finance Manager

Tyler Toft
Senior Finance Manager


Daniel Brundige
VP of IT

Daniel Brundige
VP of IT

User in Computer Software

User in Computer Software

Ariel Nahmias
VP of Finance

Ariel Nahmias
VP of Finance

Jeremy Klein
Senior Director, Finance Operations & Transformation

Jeremy Klein
Senior Director, Finance Operations & Transformation

Chris Mullins

Chris Mullins
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Dan Hartz
Procurement and Logistics Manager

Dan Hartz
Procurement and Logistics Manager

Heather Scheel
Senior Systems Program Manager

Heather Scheel
Senior Systems Program Manager

User in Information Technology and Services

User in Information Technology and Services

User in Computer Software

User in Computer Software


Matt Weiler
CFO

Matt Weiler
CFO

Brandon Bailey
VP Strategic Financial and People Operations

Brandon Bailey
VP Strategic Financial and People Operations

Sam Good

Sam Good


Kyle H
VP, Global Procurement

Kyle H
VP, Global Procurement

Steve McMullen
General Manager

Steve McMullen
General Manager

Brian McGartoll

Brian McGartoll
How it began
While working at a hyper-growth startup, David Campbell and Justin Etkin were frustrated with the inefficiencies and inequities buyers faced when purchasing software. When establishing the purchasing function, Justin realized there was no CRM platform built for buying. When orchestrating seven-figure accounts on the sales side, David witnessed how buyers lacked the technology and pricing transparency when purchasing from large software vendors (who had plenty of tools and data). Later in his career, David also experienced the pain of a large enterprise reducing force to afford a software renewal. That was the last straw.
With David’s sales acumen and Justin’s operational expertise, they set out to build a platform that would level the playing field and help businesses protect their bottom line. Today, Tropic combines robust spend management capabilities and unbiased software supplier intelligence in one solution, giving buyers maximum leverage and unmatched confidence to drive savings and efficiency.
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Our Vision
Make technology a buyer’s market.
Our Mission
Give SaaS buyers maximum leverage by arming them with unbiased market data and spend management capabilities in one platform.
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How our approach differs
We are the only solution that integrates unbiased market data with spend management capabilities, allowing buyers at any stage to control and reduce spend.
With this leverage, buyers can drive savings and efficiency by maintaining visibility, implementing controls, and using commercial intelligence.
Founded
Secured $2.1M Seed Funding
Secured $25M Series A Funding
Secured $40M Series B Funding
Shifted Tropic to a true SaaS platform
Join our Team
Tropic is a bold and hardworking company, differentiated by our heart and authenticity. Our goal is to deliver the highest career ROI possible to every employee for their time investment in us.